SEPTEMBER 24, 2020
Harley Davidson has decided to shut down its manufacturing and sales operations in India as part of its ‘The Rewire’ programme. The company will lay off its 70 employees in the country and close its manufacturing plant in Bawal, Haryana.
Last month, the US-based motorcycle maker had decided to focus on its top 50 markets across the world under this restructuring strategy. India has been a dismal venture for the globally renowned two-wheeler company as it sold less than 30,000 units in the country over the past 10 years. In the last financial year, the company managed to sell only 2,500 units, making India one of its worst performing markets.
With its exit, Harley Davidson has joined the list of auto manufacturers that have closed shop in India in the past 4 years, including General Motors, Ssangyong, Fiat, UM Motorcycles and others. The company is expected to provide road servicing facilities to its existing customers along with selling imported bikes in the country.
Courtesy/Source: Business Today