JULY 11, 2023
The viewers were eagerly waiting for Priyanka Chopra and Richard Madden’s much-hyped spy-thriller web series ‘Citadel’. People had high hopes from this web series of Priyanka Chopra, which was released on Amazon Prime Video. But the web series failed to get positive response from the audience. Priyanka Chopra’s most-awaited web series Citadel has been declared a flop and the makers have also lost around Rs 2000 crore. It is to be noted that Amazon CEO Andy Jassy has sought a ‘budget analysis’ of the failed web-series.
The spy action-thriller made its debut on the web this April, and it received a lukewarm reception from the masses and critics. Reportedly, the mega series has a cost of production of over $250 million (Rs 2,500 crores). Priyanka Chopra’s Citadel is streaming on the OTT platform Amazon Prime Video and its performance has been quite sluggish. The CEO of Amazon Prime Video has expressed surprise over the failure of the action thriller. According to reports, the makers of Citadel have lost Rs 2000 crore and the web series has also failed to make its place in the American Top 10 Shows.
According to reports, Jassy asked for a detailed analysis of Amazon’s big shows, six of which have apparently underperformed in the last nine months. According to Nielsen, in the last few months, Amazon has spent USD 100 million each on shows such as The Power, Dead Ringers, Daisy Jones & the Six, and The Peripheral-and none of which cracked the list of the 10 most watched shows in the US. The underwhelming performance of the biggest shows led Amazon to eliminate 27,000 jobs and even the future of Jettison projects seems uncertain.
Another mega series, Lord of the Rings: The Rings of Power, has struggled to earn acceptance among the masses in its debut season. Reportedly the show has cost Amazon USD 400 million. However, the series under heavy scrutiny is Priyanka Chopra, Richard Madden-starrer.