MARCH 21, 2023
Actor Ranveer Singh is India’s most valued celebrity of 2022, according to a report by corporate investigation and risk consulting firm, Kroll.
With a brand value of $181.7 million, Singh has dethroned cricketer Virat Kohli, who occupied the top spot for five years, according to the report, titled “Celebrity Brand Valuation Report 2022: Beyond the Mainstream”.
Kohli fell to second spot with a brand value of $176.9 million. His brand value has seen a decline for two consecutive years after he left the captaincy of the men’s cricket team. His brand value stood at over $237 million in 20220, but declined steeply in 2021 to $185.7 million.
Actor Akshay Kumar remained in third position with a brand value of $153.6 million. With a valuation of $102.9 million, actress Alia Bhatt also retained the fourth spot and the title of the most valued female celebrity.
Deepika Padukone’s brand valuation of $82.9 million earned her the fifth spot.
Amitabh Bachchan, Hritik Roshan and Shah Rukh Khan were other big names from the film industry that made it to the top 10 list of most valued celebrities.
Former cricketer MS Dhoni occupied sixth spot on the list with a brand value of over $80 million. Meanwhile, former Indian cricketing icon Sachin Tendulkar entered the top-10 club in 2022, ranking eighth with a brand value of $73.6 million.
It may be noted that the overall brand value of the top 25 celebrities in 2022 is estimated at $1.6 billion, marking an increase of roughly 29.1 per cent from 2021.
And for the first time, South Indian stars Allu Arjun and Rashmika Mandanna made it to the list of India’s top 25 most valued celebrities.
Olympic gold medalist Neeraj Chopra also made it to the top 25, along with Commonwealth gold medalist PV Sindhu. They were both valued at $26.5 million.
Aviral Jain, Managing Director, Valuation Advisory Services, Kroll said, “The theme of this year’s study is “Beyond the Mainstream,” which recognizes the ascent of sports stars as well as South Indian stars as strong brand endorsers.”
“2022 has been the second successful year for South Indian movies at the box office, resulting in many Tollywood faces being sought after in the advertising and media industry nationally,” he added.
“Further, with a splendid performance at the Olympics followed by the Commonwealth Games, Indian sports stars continue to bag several marquee endorsements, benefiting because of lower competition from Bollywood stars with limited box office collection.”
Courtesy/Source: INDIA TODAY / PTI