JULY 5, 2022
A LinkedIn user noticed a shocking price difference when he compared his Zomato and offline bills for the same food order. Rahul Kabra, a performance marketing manager, shared two photos that had the same food order but different pricing, hence digging up proof that Zomato wants to make more money per order than the restaurant. Hmmm, the tea!
The food bill comparison that shook netizens
The post showing the order comparison featured two food order bills of Zomato and the vendor. The order included vegetarian black pepper sauce, vegetable fried rice, and mushroom momos. The total bill for the offline order stood at ₹512, including GST. On the other hand, Zomato’s bill stood at ₹689.90 (after applying a discount of ₹75). The person also noticed that the latter charged 34.76% more (approx ₹178) on that order.
He wrote, “I think there is a need to cap this cost escalation which should be implemented by the government so as to make this a win-win for all stakeholders”.
He further added, “Zomato is always on top of my mind due to its constant omni channel advertising! But I must say, being a normal value-driven Indian customer, at the end of the day, [I] will always make a price to benefit comparative analysis as an end result of any higher pricing.”
The post has since received more than 7,600 reactions and almost 1,000 comments.
Are millennials ready to afford the price?
Zomato, or any other food delivery app, has expanded choice and convenience for its customers along with great deals and discounts, allowing customers to order from a wide array of restaurants with a single tap. At this point, these apps have made it so convenient for us that charging a little more seems justifiable for the unparalleled process and the services they are providing.
What do you think of the comparison? Are you willing to give a couple more bucks for the convenience these food delivery companies provide? Tell us in the comments below.