DECEMBER 10, 2020
With the pandemic rendering work commute moot, corporations shifted most of their work online.
In a testimony to this, a new report highlights a sharp increase in the screen time of Android users around the world this year – up by as much as 25 percent.
An year-end report by analytics firm App Annie records the massive hike. As per the report, the percentage increase translates to a total of 3.3 trillion hours spent by Android users on their screens.
There is, however, an important distinction in the trend from the past years. In 2020, especially, the increase in the use of smartphone apps was recorded mostly for video conferencing and work apps, including the likes of Microsoft Teams and Zoom.
As per the App Annie report, users spent twice as much time on such business apps this year as compared to the last one.
Other factors contributed to the increased screen time too. Games including Among Us and Ludo King, for instance, comprised a 45% share in the apps downloaded this year, up from 40% last year.
Year-on-year growth in global time spent (Image: App Annie)
Overall, Android downloads experienced a 10% year-on-year increase and crossed the 90 billion mark. India, Brazil, and Indonesia were the largest contributors to these downloads.
Other top downloads included the likes of TikTok, which enjoyed a massive traction both in India and overseas, until it was banned from operating in several countries. Video conferencing apps like Zoom and Google Meet and dating apps like Tinder also enjoyed top positions on the chart.
As per App Annie, some trends seen this year will continue well into 2021 as remote work is expected to continue in most of the regions. With that, the need to be connected to the digital world cannot die down.
Courtesy/Source: India Times
