March 20, 2015
Almost 96 brands are fighting it the Indian smartphone war to get a bigger slice of the market and survive the churn that has seen companies’ line-up all kinds of products.
WiiO Mobiles or simply WiiO is promoted by Fortune Infovision's WI 3 smartphone features 4000 mAh Battery and 8MP rear camera & 2MP front camera.
March 20, 2015
Almost 96 brands are fighting it the Indian smartphone war to get a bigger slice of the market and survive the churn that has seen companies’ line-up all kinds of products.
WiiO Mobiles or simply WiiO is promoted by Fortune Infovision's WI 3 smartphone features 4000 mAh Battery and 8MP rear camera & 2MP front camera.
It is like a deja-vu from the feature phones era. Now, a lesser known brand from Jaipur, WiiO, is willing to get serious and take away a slice of the growing market which has recently seen a slowdown, according to the latest IDC report.
WiiO Mobiles or simply WiiO is promoted by Fortune Infovision. Fortune has an experience and market intelligence of over 10 years. According to a release, WiiO?s claims that its vision is to deliver the latest and reliable technology in smartphones at a reasonable and affordable price to the Indian consumer. WiiO's WI-Star 3G and WiiO WI5 are already available in the market and the company aims to introduce new models with unmatched features at regular intervals to cater to the growing demands of the customer in the segment. WiiO's latest offerings include three models that are aimed at the lower and the mid segment of smartphones.
Speaking on the recent plans, Rohit Ghai, director at Wiio Mobiles, said," The sales target for FY 2015-16 is Rs 100 crore and the yearly projected growth expected is 80%. The smartphones by us will be priced between Rs 4,000 to Rs 15,000 and will target young adults and youth in the age group of 15-40 years catering to the middle and upper middle segment across tier I as well as Tier II cities Where exactly Wiio's phones are placed in terms of competition."
Further explaining, he added, "Being a relatively new brand, Wiio has managed to garner good visibility and recall among its target customers. We have generated good sales figures for the two smartphones that we have in the market and are confident of our new models also doing well." Ghai also mentioned that the new models will have free upgrade to Lollipop but at the same time informed that he has no plans of setting up scalable operations in India or take advantage of the 'Make in India' campaign.
"Currently, we are selling our two phones exclusively through ebay, however going forward as we aim to increase our product portfolio, we are in talks with couple of major e-commerce players for selling through them," Ghai said.
WI 3 Specifications:
- 4000 mAh Battery
- Quad Core (MTK6582) Processor
- 8MP Rear Camera & 2MP Front Camera
- 5.0? IPS QHD Display
- 1GB RAM & 8GB ROM
WI 5.5 Specifications:
- 1.4GHz Octa Core
- 5.5? IPS HD Display
- 1GB RAM & 8GB ROM
- 8MP Rear & 5MP Front Camera
- Ultra Slim Metal Frame
- Intelligent Touch Wakeup
WI 6 Specifications:
- Octa Core
- 2GB RAM & 16GB ROM
- 5.0" IPS HD Display
- 13 MP Rotating Camera
Courtesy: Financial Express
