India: UPA-II’s Rs 100 crore ads to justify FDI, diesel price hike

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September 23, 2012

NEW DELHI: In a desperate bid to restore its lost glory, the UPA has initiated an advertisement extravaganza by sanctioning advertisements worth Rs 100 crore for electronic and print media.

The government, however, maintains that the campaign is aimed at creating awareness among people of the country about the economic reforms.

September 23, 2012

NEW DELHI: In a desperate bid to restore its lost glory, the UPA has initiated an advertisement extravaganza by sanctioning advertisements worth Rs 100 crore for electronic and print media.

The government, however, maintains that the campaign is aimed at creating awareness among people of the country about the economic reforms.

The Central government has been at the receiving end of political parties and ‘aam aadmi’ over hike in diesel price and FDI in multi brand retail.

The latest initiative is a frantic attempt to make people aware of why the Manmohan Singh-led government had to take such hard decisions on the economic front. The UPA also aims to quiet its opposition through this campaign.

According to information, the government has formed two sets of advertisements, one targeting the rural areas and the other aimed at the urban.

In cities, the advertisements would focus on the positive points of FDI in retail and inform people why government had to hike diesel prices. People living in rural areas and smaller cities will be apprised of developmental programmes initiated by the government.


Courtesy: Zeenews